You're already a great therapist-- you care for your clients' well-being, you nurture your professional connections, and you use the best EMR software: BHC Portal.  But without a solid online presence, you may not be attracting as many clients as you could.  Keep reading for some solid tips for your web site & online marketing.

1. Clearly Define Your Target Audience

Imagine a person who is a prime candidate for your help and services.  What sort of problems and goals do they have?  What might they be searching for on your site?  What sorts of wording and phrasing makes them the most comfortable?

Take your answers to those questions, and make sure you clearly and cleanly address them on your website, as early as possible.  Simple, bold phrasing (before they need to scroll) is the best approach.

2. What Sets You Apart?

Whether it's your particular niche, or the types of clients you see (ex: children, couples, etc), make sure to highlight those differences on your site.  Potential clients will want to see a reason to chose your agency over a competitor's.

3. Consider a Weekly Blog

Weekly (or more common) blog posts will let your potential clients see you as engaged and knowledgeable.  Plus, you can always post links to your latest blog posts on social media, like Facebook, Twitter, etc.  From a technical side, this also improves your "SEO" score, which is how users find you on Google and other search engines.

Write about anything you feel comfortable talking about!  It doesn't have to be a sales pitch for your agency every week.  You can even just add commentary for stories from relevant news sources.

4. Assign Web Tasks To A Subordinate

You're busy!  Between seeing clients, errands, and family time, that may not leave much room for working on your website and general online strategy.  If you don't have the time, simply delegate to a subordinate or employee that does.  You might even find students from local universities willing to work on a freelance basis, usually for low hourly rates.